Natural/Green Deodorant a Trend? Feirce!..or Hot Mess?

According to Mintel analyst Joanna Peot, as in other personal care categories, botanicals and herbs are widely used in deodorants to appeal to consumers looking for more natural products. Deodorant manufacturers frequently include ingredients like aloe or cucumber to position their products as moisturizing and extra gentle on the skin. Additionally, certain botanicals, such as green tea or lemongrass, are marketed as naturally deodorizing and freshening. In addition to giving products a natural profile, botanical ingredients bring with them the authentic scents of the earth.

Going one step further than botanical and herbal ingredients, organic and all-natural formulations are also gaining popularity in new product development. These claims remain relatively niche, however, as consumers warm to the idea of fully trusting naturally-formulated deodorant products. But as consumer interest in natural and organic deodorant grows, so too will the numbers of products making these claims. As with botanical and herbal products, organic and all natural deodorants often link their fragrances to their wholesome contents.

Though many deodorants contain added fragrance to help mask body odor, there is a strong market for products that are fragrance-free. Many consumers have sensitive skin or other skin problems and they look specifically for products that do not contain added fragrances or irritants. Because deodorants are applied daily, and oftentimes even more than once a day, “gentle” formulations are especially important.

Playboy Men's Fragrance? Coty...wtf?

Coty Inc. announced that it has entered into a license agreement with Playboy Enterprises, Inc. to develop a global men’s fragrance line under the Playboy brand name.

“Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line,” said Bernd Beetz, CEO, Coty Inc. “One of the world’s most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.”

The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia. A product launch event for Playboy’s first global fragrance is being planned for this summer and marketing plans are currently in development.

“With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut,” said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”

“Playboy is an aspirational lifestyle brand that embodies a very playful, metropolitan lifestyle of success and sexiness. Playboy is the perfect match to create a new men’s fragrance, as it is a brand that inspires a lifestyle of fantasy and desirability,” stated Steve Mormoris, SVP Global Marketing, Coty Beauty. “The world’s largest fragrance company coupled with Playboy’s globally recognized lifestyle brand can only be a winning combination.”

Financial terms of the agreement were not disclosed.

Kerry Group Partners with Organic Farm

Kerry Group has entered into a long-term partnership with Dierbergers Oleos Essencias SA of Sao Paulo, Brazil—a company that has produced certified organic essential oils for more than 50 years—to enhance its position as a supplier of certified organic fragrances, flavors and ingredients.

Higher Energy by Dior: Video Review

This is a new Video review I just recently uploaded on to Youtube for you guys.

Its a review on Higher Energy by Christian Dior.

Enjoy :)

more videos at:

http://www.youtube.com/cformosa4

Most Recent Cologne Video Review

This is my most recent Fragrance cologne review. It is my second of Two. I will be doing a lot more video reviews of fragrances soon. I am currently working on a Spring cologne review. Also looking forwards to doing individual colognes.

I am also thinking about doing perfume reviews for you women out there :) We shall see :)

Thanks,

Chris

It's Showtime for Kylie – new fragrance

Coty have announced details of their latest fragrance for singer and actress, Kylie Minogue. The fragrance, Showtime, was created by Firmenich perfumer Vincent Schaller and is described as 'fruity-floral'.

Showtime contains top notes of wild strawberry, loganberry and blackcurrant. Middle notes include roses, blue freesias, lilacs and tiare flowers spiked with sweet liquorice. The scent is finished up with rosewood, white musk and a praline-vanilla accord.

Showtime by Kylie Minogue is available as Eau de Toilette (30ml/£21, 50ml/£29, 75ml/£34), Sparkling Shower crème (200ml/£12.50) and Sparkling Body Lotion (200ml £12.50).

Available now in selected UK stores.

Hanae Mori launch new spring and summer fragrance

Hanae Mori Parfums will a limited edition fragrance for spring and summer 2008: ‘Butterfly’ Eau Fraiche. The lightest formulation of the Hanae Mori classic, features yellow butterflies on the packaging and is touted as the ideal summer scent.

According to Hanae Mori, “Eau Fraiche is the first non-linear Hanae Mori women’s fragrance – that is, the first Hanae Mori fragrance that changes on the skin over time. The house has traditionally favored fragrances with one, unchanging note. Yet this new limited edition fragrance features a summery top note of grapefruit and tangerine that lifts like a butterfly from the skin and leaves a light, sun-kissed blend of fruits, berries and woods.”

The fragrance includes notes of tangerine and grapefruit in the top, moving on to middle notes of strawberries, blackberries, blackcurrants, bilberries, Bulgarian rose, ylang-ylang, jasmine and peony. Base notes are: Rosewood, almondwood, sandalwood and cedar.

Hanae Mori Eau Fraiche will be available from April/May 2008 from Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, select Macy’s and Sephora. Price is US$65 for 3.4 fl.oz (100ml)

Zirh plays host to athletes and VIP’s

Men’s grooming and fragrance company Zirh, recently played host to athletes and stars from television, music and film at the 2008 Official Superbowl XLII Talent & Player Gift Lounge.

Located in the Phoenix Convention Center, guests able to access a range of Zirh’s most popular shave and fragrance products. Attendees included NFL stars: Matt Leinart, Marion Barber, Matt Hasselbeck, Tony Gonzalez, Alex Smith, Roy Williams, Marc Bulger, Jamal Anderson, Sterling and Shannon Sharpe, Desmond Howard, Jim McMahon and Derek Brooks. Other stars included LL Cool J (pictured - WireImage), Mary J. Blige, Wyclef, Laurence Fishburne,Regina King, Michael Chiklis, Scott Porter and Tom Arnold.

In September last year previous Zirh owner’s Shiseido sold the company back to Zirh founder, Brian Robinson. Shiseido acquired a 51% of Zirh in 2000, increasing to 100% in 2003.

Jette Joop does Valentine's Day

Love will most certainly be in the air this Valentine's Day for fans of Jette Joop. Jette Heartbeat is the latest offering from the designer and will be presented in soft and feminine amethyst packaging, complete with a heart shaped pendant at the neck of the bottle. The fragrance opens with pepper and pear, leading into iris and rose and finishing with musk, tonka bean and cedar. This limited edition offering is sold in 30ml bottles and will be available in Europe from February 2008.

L'Oreal are negotiating with PPR's Gucci Group to buy YSL Beaute Holdings. The deal would see L'Oreal obtain long-term fragrance licensing deals for brands including Yves Saint Laurent and Boucheron.
renamed it YSL Beaute the following year. 

The Yves Saint Laurent, Boucheron and Stella McCartney brands remain the property of the PPR Group.

Francois-Henri Pinault, PPR Chairman & CEO, said: "With this strategic agreement with the world leader in cosmetics, Gucci Group gives YSL Beaute the opportunity to take full advantage of its upside potential. It also enables the Yves Saint Laurent brand, in the field of beauty, to fully align its ambition with its worldwide reputation. Yves Saint Laurent would thus boost its position as a great luxury brand. With its expertise and knowledge of international markets, L'Oreal would be able to continue and step up the work already achieved to date. L'Oreal would also offer a unique development platform for the Roger & Gallet, Boucheron, Stella McCartney, Oscar de la Renta and Zegna brands. With this projected agreement, PPR reasserts its ambition to bolster the development of the Gucci Group's brands."

Jean-Paul Agon, L'Oreal's CEO, stated: "This proposed agreement represents a great opportunity for L'Oreal and its Luxury Products Division. Yves Saint Laurent is a mythical French luxury brand. It is admired the world over and is particularly complementary with our current brands. We are convinced that its integration into our Luxury Products Division would speed up its development. This strategic agreement will reinforce our position in the luxury cosmetics market."

The transaction is expected to be signed in the coming weeks.

New Fragrance: Versace pour Homme

Versace has confirmed the April Launch of its first male fragrance since Euroltalia took over the company's license in 2004. Versace pour Homme will arrive a Italian counters in April 2008 and across the rest of Europe in May. The US launch is expected to take place in August 2008.

Alberto Morillas of Firmenich worked with Donatella Versace to create the fougere fragrance, featuring top notes of bergamot, neroli, and bitter orange leaves. The middle notes consist of geranium, clary sage, blue hycinth and cedarwood. And the base notes of musk, oud, and tonka bean.

The range will comprise of 50mL and 100mL eau de toilette, and aftershave lotion and an aftershave balm, both 100mL, a 75mL deodorant stick and a 250mL hair and body shampoo.