According to Mintel analyst Joanna Peot, as in other personal care categories, botanicals and herbs are widely used in deodorants to appeal to consumers looking for more natural products. Deodorant manufacturers frequently include ingredients like aloe or cucumber to position their products as moisturizing and extra gentle on the skin. Additionally, certain botanicals, such as green tea or lemongrass, are marketed as naturally deodorizing and freshening. In addition to giving products a natural profile, botanical ingredients bring with them the authentic scents of the earth.
Going one step further than botanical and herbal ingredients, organic and all-natural formulations are also gaining popularity in new product development. These claims remain relatively niche, however, as consumers warm to the idea of fully trusting naturally-formulated deodorant products. But as consumer interest in natural and organic deodorant grows, so too will the numbers of products making these claims. As with botanical and herbal products, organic and all natural deodorants often link their fragrances to their wholesome contents.
Though many deodorants contain added fragrance to help mask body odor, there is a strong market for products that are fragrance-free. Many consumers have sensitive skin or other skin problems and they look specifically for products that do not contain added fragrances or irritants. Because deodorants are applied daily, and oftentimes even more than once a day, “gentle” formulations are especially important.
Thursday, March 13, 2008
Playboy Men's Fragrance? Coty...wtf?
Coty Inc. announced that it has entered into a license agreement with Playboy Enterprises, Inc. to develop a global men’s fragrance line under the Playboy brand name.
“Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line,” said Bernd Beetz, CEO, Coty Inc. “One of the world’s most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.”
The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia. A product launch event for Playboy’s first global fragrance is being planned for this summer and marketing plans are currently in development.
“With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut,” said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”
“Playboy is an aspirational lifestyle brand that embodies a very playful, metropolitan lifestyle of success and sexiness. Playboy is the perfect match to create a new men’s fragrance, as it is a brand that inspires a lifestyle of fantasy and desirability,” stated Steve Mormoris, SVP Global Marketing, Coty Beauty. “The world’s largest fragrance company coupled with Playboy’s globally recognized lifestyle brand can only be a winning combination.”
Financial terms of the agreement were not disclosed.
“Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line,” said Bernd Beetz, CEO, Coty Inc. “One of the world’s most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.”
The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia. A product launch event for Playboy’s first global fragrance is being planned for this summer and marketing plans are currently in development.
“With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut,” said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”
“Playboy is an aspirational lifestyle brand that embodies a very playful, metropolitan lifestyle of success and sexiness. Playboy is the perfect match to create a new men’s fragrance, as it is a brand that inspires a lifestyle of fantasy and desirability,” stated Steve Mormoris, SVP Global Marketing, Coty Beauty. “The world’s largest fragrance company coupled with Playboy’s globally recognized lifestyle brand can only be a winning combination.”
Financial terms of the agreement were not disclosed.
Kerry Group Partners with Organic Farm
| Kerry Group has entered into a long-term partnership with Dierbergers Oleos Essencias SA of Sao Paulo, Brazil—a company that has produced certified organic essential oils for more than 50 years—to enhance its position as a supplier of certified organic fragrances, flavors and ingredients. |
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